Formula New Ljubljana

Republic Of Slovenia

Ljubljana is a small, manageable city that has the potential to become a city of the third millennium through the creation of new city layers that are part of the Formula New Ljubljana. The Formula is based on iconography and atmosphere that create a branding layer of the city that allows for interpretation of the urban organism as a market product. The Sadar Vuga Arhitekti office explores the ways a certain ambience communicates in a certain project to generate new concepts and potentially new icons, representing the groundwork layer of the city's brand.

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